Golden Rule Technology
Elaine is the Founder of Golden Rule Technology, a firm that utilizes new technologies, design thinking, and innovation to bring fresh solutions to issues of bias and inclusion. She is also developing immersive virtual reality training that will enable users to experience what bias feels like, thereby expanding their awareness and understanding and impacting their behavior. Elaine’s integrated experience in strategy development, insight generation, multicultural marketing, market research, and process analysis are ideally suited for these challenges.
Prior to Golden Rule, Elaine co-founded Breakthrough Marketing Technology, a business and marketing analytics consultancy. She worked with business leaders in manufacturing, technology and advertising using market based insights to support strategic decision-making. Elaine led a team to develop strategy and tactical recommendations for the Union of Concerned Scientists to attract more Black and Hispanic PhD scientists who could actively participate in the research, community building and lobbying work of the organization. Following the successful completion of that project, Elaine was engaged by one of the schools at a leading R1 research university to develop a strategy to increase the number of underrepresented minorities (URMs) in their STEM graduate program. She designed and conducted student and faculty interviews and focus groups as well as process analyses to examine admissions practices, brand perceptions, communications effectiveness, and the desired outcomes of the educational experience. Subsequent research summarized best practices for inclusive STEM graduate school admissions and retention. Elaine conducted a similar study with MIT’s Architecture Department, explaining patterns in application and admissions data to assess diversity and inclusion implications.
Elaine has served as Chair of the Black Alumni of MIT organization and remains actively involved with efforts to increase URM admissions at both the undergrad and graduate level. Her successful effort to forge a relationship between Black alumni and the Admissions office supported the hiring of new Admissions office staff to liaise with alumni affinity groups on joint recruitment activities. She also serves on the Black Alumni Advocacy Committee, interfacing with senior MIT administrators on issues impacting student well-being.
Elaine holds a bachelor’s degree in chemical engineering from the Massachusetts Institute of Technology and an MBA from Stanford Graduate School of Business.